its affiliate

In fact, a model affiliate program is very simple, and if you're familiar with MLM schemes and their intricate interest - and at all primitive. There are income from the sale of something, part of the given vendor, part webmaster, part refovodu (who drew the webmaster ), part of the system goes. In the last affiliate and lives.

The most common are two versions of affiliate programs. The first - specializing in the sale of air and sharing all profits from this activity. The second - selling real goods and the division of markups or commissions. Despite the general principle of division between the parties only to profit from the sales of these two versions differ.

In the case of 100% of profits above the variability and flexibility of the affiliate. T. e. it works or does not work - there is almost no cost. Commercial affiliate require a constant load. You will not keep the same delivery service on a budget, if the orders that is, they do not. The second major difference: the volume of orders for sale of air is not important. You sell one unit or 100 units - the profit does not change. In the affiliate product depends on the amount of the cost of the final product. For example, the affiliate of Mike will greatly depend on the number of shirts sold one type of. Silkscreen print 100 T-shirts, or just 20 - the difference is quite large, which immediately affects the partnership deductions and profits of the system. But it will be necessary to print various types of 100-150 adequate for the range!.

Needless to say, that the affiliate for the sale of air are more prevalent than commodity. However, even though I mainly specialize in this niche, I'm sure that the product to more and better future.

Affiliate sales are divided into air, and mediation with its own product. For example, the largest affiliate program air in the world - advords does not implement its product, it sells space on other sites. Another issue that is the coolest site in the world ( search engine) belongs to itself, but it works here as a partner of itself. But the affiliate program to sell content or dating usually sell their wares: Access to the site, access to archives, etc. Dr..

Commercial affiliate mostly sell their own or ' promised ' goods which are taken from a wholesale supplier to the fact of the order. A special case is mediating trade coupons, but it is rather an exception to the rule. In a sense, a coupon - a standalone product and in that unlike the small commercial affiliate.

1) The idea of.

Any affiliate program starts with an idea. But I would reformulate this expression in another way: any affiliate program starts with the opportunities and experiences. For example, to implement the partnership program on trade in pies, you need to know not only how to get somewhere or bake these cakes, but also sufficient to form a division between the partners add value. Even in an organization teaser affiliate you need to be able to output a product ( teasers) on the market and ' sell ' their webmasters and advertisers. So one idea is not enough.

However, the idea also plays a role. But finding it is not too different from looking for ideas to run a good site or offbiznesa. Choosing a niche, looking for a gap in it, or the potential benefits of a leader and forward. I prefer the lack of funding uzkonishevye products. Besides, I already have a negative experience in the budgets of competition filled the niches, and in fact dating to judge the potential of the frontal attack on the competition without a large bag of money.

2) The technical realization of.

Certainly, much depends on how your system will be implemented in electronic form. But I would divide this component of the exchange into several parts: design, usability and ease of understanding, the internal algorithms and technical capabilities.

Most often, it turns out that the programmers are doing affiliate. And they see the bottom of the iceberg. T. e. what is happening on the surface - they do not see or really bad. Hence the absurd and inconvenient system interfaces with parnerkoy. Inconvenient to register inconvenient to change their data, it is inconvenient to post or download anything, etc. Dr.. All this, of course, at first offset by a void in the niche and benefits, but in an increasingly competitive it can delay some of the participants in the other project. For example, many who joined because linkfid glyuchnosti sap, and then a lot of people came back, when I pulled the implementation of glanders, but linkfid and stayed with the same capabilities for filtering and management.

The optimum composition for the work on the interface exchange: in conjunction with the programmer and marketer yuzabilistom. Under the marketer can be understood as one who had long and firmly stand on both sides of such projects, both as an advertiser and as a webmaster. And maybe as a mediator. No person with experience working on the project will resemble a walk through the swamp, one wrong move and you're sunk.

It takes technical implementation from concept to publication - approximately 6 months. I deduced the products and in 2-3 months, but it was very raw stuff. So 6-9 months is a normal term for a complex product, which is written from the ground up.

You can reduce the time by buying the engine running, or even the entire system. Cons: good systems are not selling. So, are shoals. That means we need to invest in further development and support. Win one - time. I would say that this method is suitable for simple systems such as SMS or tizerok affiliate. Although SMS affiliate program can be different. But the ones that sell access to the archives, or mini -sites with archives with the expectation of a one-time access - very easy to implement. But subscriptions, extended access, binding to the operating systems like datingovogo site and t. Dr.. - It is much more work needs. Such a system is better to write their own from scratch.

3) The visual realization of.

In this section we will talk about the design of the site, sites, products and promotional materials. I do not believe that design can strongly influence the behavior of the participant. Do not believe. Now it is not. Good design of the exchange itself, a good design paysites or stores, good promo - do half the work to attract participants. That means fewer starter investments in advertising and PR.

It would seem that what good design affiliate partners? . An- no. The user responds to the vivid design and add points in your mind of the affiliate, where he is better.

So with all my unwillingness to recognize a significant role in the design of companions, I have to say this: do not skimp on design. Especially do not skimp on the part that will bring buyers webmaster goods, t. e. on the paysite, shopping, promotional and m. n.

4) Run.

So you have reached the stage where you can publish the project to the people. Often the launch is delayed, because you want to finish something else. Add here and over there. Release the draft a little bit raw. This will allow it to break in live users. None of the tests do not show the real picture, if the service is designed for hundreds of people. So put programmers cancer for three weeks and run as-is.

Why three weeks? . I call it a period of waning interest. At the start, even outright bullshit is of interest. T. e. The first week in general nonexponential. Refovody trying with might and main to get more refs at the start and objectivity in the review should not wait. Three weeks later, if the wishes of users will not be met on time - they will go. And most likely will not return - the first impression is spoiled.

You can not just run the perfect service. So it all depends on the length of patch. If something is not corrected within three weeks - most users will lose interest and leave the service. Bring them back, even after the patch will be very difficult.

Rawer and rougher than the service at the start, the longer it has to be cancer, programmers and tech support on the ears. So to start you should always carry out tests on a small and unrepresentative group, even if users. They must prove that you have a full cycle ( from registration to payment). If this cycle is not present or it works with large errors, it is better to postpone the launch of.

In summary: as soon as formed and tested a full cycle - run the service and do not care about gaps. They can be debugged is already living on the user - most importantly, have time to make corrections within three weeks from the date of discovery by users.

5) Competition.

As soon as you start service, you have 3-9 months before the market will be similar project. The longer you drag with improved service, with the release of money on advertising, with the capture of market share, the more you give to a competitor.

Worst of all, when in one climb a narrow niche, several of equal strength and capabilities of services - in the end all die, but winning service adjacent to the Web retailer. Therefore, the faster you will get a substantial share of the market, the better for you. But remember, you have only six months!.

Time of occurrence of a competitor depends on many factors: the service model, the complexity of implementation, the chosen niche - its relevance in particular, the volume of investments, and more. etc. What is harder to do a turnkey solution, the more delayed the appearance of the term competitor. For example, put the sms- affiliate in the presence of the finished engine - a month of work, and sometimes less, and more time will be spent on formalities billing than the scripts. But a service like seopulta - is the task much more difficult and more expensive.

Competitors should not be afraid. You just need a sober assessment of their strength. Even with little funding for six months can swing and grab the gap almost completely, and then it is easy to hold due to the championship, a flexible development and user loyalty. But try to attack from the ground occupied a niche - it is, of course, nonsense. For example, a frontal attack, which I have been watching the past six months, the GGL Blogun and doomed to failure, unless, of course, behind it is not necessary funding for a more powerful and creative ideas. But neither the one nor the other is not, an attacker has already died, two more services - to the point, though like the only run. Look for a niche and try to take it completely before facing competition.

No need to fear an attack from the flank and from the niche players in the adjacent. First, they focus on retaining its share in its niche. Second, the shift in emphasis will break their focus. Thirdly, we must still invest a lot of effort, time and money - although less than startups. But their marketing costs will be higher than yours, because they will carry out frontal attack. And then they will think three times before something will be done. This is the minimum odds of 3-4 months. Although, most likely, they refuse to call in your niche, as a differentiated approach often leads to a blurring of the image of the company and its advertising policy. The last prime example - Ksap who bought Lieks. Trying to maintain and develop Lieks eventually drowned Ksap, which was very good and has held a high place in the minds of webmasters to switch ad companies focus on Lieks.

6) Economy.

The economic calculations - one of the most important parts in the affiliate. In particular, this is what explains the appearance of sheyva. The first myth - it's high earnings affiliate. Regular - yes. With high inertia - yes. But the high right? . Psevdopodpiska based on fraudulent SMS. 150r. : 75r. takes opsos 65 receives webmaster. Total of 1 SMS is 10 rubles. This is the maximum, not including any penalties from the opsosa. Total for each thousand dollars of profit webmaster should generate 3000 psevdopodpisok. And it's not so little, quite a bit of webmasters are able to generate at least hundred payments a day.

A programmer must pay for advertising to pay for the server you have to pay for antiddos have to pay for new designs paying students to pay. Cost estimates, and many can easily reach several thousand dollars a month. In addition, the owner wants, and something in his pocket. In addition, it is necessary from time to time to organize some nice contests for webmasters. As a result, we arrive at a figure of 15 20 thousand. SMS per month, and this is unlikely for startups 500-700 sms per day.

What to do? . T. e. they are at a loss. And their owners know about it. When they create their own affiliate program, their eyes burning from the amount of payments received on account. But then the lack of economic education is doing its job and starts to live with affiliate sales or with money in Holdem.

Hold - unclaimed money in the accounts. They are formed due to the discontinuity associated with the development of money an advertiser or buyer. In addition, they have formed due to the minimal positive balances in. Sometimes it is a very significant amount, hang a dead weight on account of the very real affiliate of VSW or BMP. And do not touch it first, and then begin to slowly nadkusyvat and with each passing month, more and more until you eat so much that has nothing to do payment. Then turn the dynamo of payments and expected new payment, which shall be held to pay for webmasters. Then someone starts whining, advertising and affiliate merge hangs - no money, paying nothing to do. Next only to the bankruptcy.

The situation is inevitable, but it can delay indefinitely. The first and most simple way: sheyv. T. e. hidden part of the payments. Moreover, the interfaces of the most advanced affiliate is even an optional parameter that you can put your hands. Things are going well - the coefficient sheyva put to zero. Bad - podkruchivayut. Of course, always a bad thing to deceive people and no one does it intentionally, but if the question is about survival, you begin to do anything.

The second method is to delay or avoid bankruptcy - recharge from another business. Affiliate - a swing, and things can go as good or bad in different months. When the bad, you can feed money to another business. In the remaining months of the affiliate acts as the lender has for the business at the expense of money in Texas Hold'em. yes. This is completely normal. In 10-15% of many cereals are not welded, so that earnings on holdovyh money - this is another source of income for the affiliate program.

However, back to the calculations. By creating a partner program, we must clearly understand how much you need for its maintenance. For example, two people will staff the server, regular updates. Total 50tys. rubles a month. For example, the average transaction system - 300 rubles, the share of the system - 15 rubles. Total need for minimum security to make 3.3 thousand. transactions or 111 transactions per day. A webmaster is able to generate an average of 1-2 transactions, therefore, should involve 100 active webmasters. Or 200, to justify advertising expenditures. The share of active webmasters typically 3-5% (it will tell you any refovod ), t. e. need to get 4- 6tys. target registration. Attract a price of registration is usually somewhere around 10-30 rubles. Thus, you need to have from 40 to 200 thousand. rubles to attract. As a result, the launch of one affiliate will cost from 50 to 300 thousands. Most - perhaps. Less - I did not work even once. And this is just a job to zero.

But the earnings in the plus - it's not just math, it is also a marketing genius, the owner or manager, and skillfully the chosen niche, and a good market conditions. When it is all formed at the same time and in one place - turns out a success.

Separately and briefly on the earnings of. It should not be less than 15%, preferably 20% to strive for. Or just suffocate from lack of funds is at the start. Reduce the percentage of time to be always. But to raise it in the process - is extremely difficult. It is better to set the bar high. Anyway, most would agree with her. The choice of living affiliate programs is very low.

7) PR and Advertising.

Many people confuse these two concepts by combining them into one. This is not so. Advertising - this is a rough approximation to work with external factors, fame, and PR - Inside. Can be hung a banner on hundreds of sites, but did not get into the minds and share user. And you can do without the banner and get fame in one sarafan. But it is better to do something, and another.

To begin an advertising campaign should be at the stage of ideas. But this statement is true if you believe in the timing of exit. If not, you better start working with potential users and consumers after the first prototype and evaluation of development time.

Paid surveys. Hot Topic hosted a large number of surveys at the same time. The noise rises terrible. But I do not like this method because of the relatively high costs and inability to submit such reviews as NEdzhinsu. I personally pay review is limited to 1 per week, usually I write it myself in the style of the author's blog. In nine cases out of 10 such review and recognized the author's objective. But the jeans, too, achieves a positive result - either way you are talking about everything, you should check on their experience.

Refobzory. A good referral program - a pledge of a large number of free surveys. We have a kazape refovod, who earned 6tys. rubles for a referendum. For the sake of attracting users and try to refovody. Just give them a good percentage of the profits.

guards. Do not work. almost. And a reference for the affiliate program is useful, but not necessarily.

Bonuses, bonuses, coupons. works. But rather as an incentive to work out a bonus. Posters in the exhaust from such shares is small. So this works best when the income from one user to quite large. For maloprotsentnyh affiliate is wasteful and can only justify the increase in working capital. I would do such actions limited by the number of coupons and timing of. Month - more than enough. To sustain an economic rationale to. For example, many credit the pornopartnerki 50-100 bucks a new affiliate program with a minimum of three times the output.

Theme in popular forums. Correctly on all major forums have official theme, but I usually from a lack of staff support threads only 2-3 forums. This is one of the main sources of attracting webmasters, and to use this resource at 100%. And I do not like bad informal topics from inept refovodov. This can often lead to the opposite effect.

Contests. With a good economy, competition, he is able to significantly improve the recognition system. In a bad economy - known to grow, but the affiliate will climb into debt to itself, and will repay them by sheyva or Hold - no choice there will be no.

Signed party marathons. If this is indeed a symbolic figure - it will help, but not too much, so do not be too excited. If this is the usual maloblogger, it is no better than the conventional view, that is a drop in the sea.

Seo. Hueo. Stupid garbage for a startup. The more that get good results in the first month is very difficult to. It helps - a unique name for the project, which will search in all search engines give your ofsayta in the first place. It is foolish to be called violet, and then butting with Wikipedia.

Arbitration, active advertising system. work. Exhaust I do not know - usually all referrals made ​​for me, but people are registered and operate. So of course the benefits of this are.

Scandals, dirty PR. fame increases. Most will still try to check all personally - that need to affiliate. But I was not lucky to have such things. Over the years I have created a reputation as a fluffy, even if Nasr on the table, and take it on video, the majority decides that this install and provocation. In such circumstances, it destroys my reputation as a black PR man. But somehow I'm going to surprise you.

Better and less expensive to do a complex integrated campaign. But to paint it in the paper is unrealistic. It depends not only on the fact that the spins, but also as users respond to the previous steps. The faster the elusive avtoreaktsii when the user starts the dress, the less you spend money, but that does not mean that you should stop - just change the point of force application.

8) Summary.

What is the advantages of affiliate programs. For all their gemorroynosti and high investment in affiliate programs are many advantages.

Hold. High Hold allows you to lend to other areas of development. At some point turns into a bank affiliate, which in addition can be used to reinvest in other areas of investment, including venture. Or just go to the micro-. And that is 10-20 % per month profit. Of course, there is a danger play too long and spend everything, but here it all depends on the owner, and not from the general rules of the market. If a person is an idiot, then he buys a car and Hold to go to vacation in Thailand. The other is during this time to double capital to loans or venture, and organizes the competition, which will double the number of webmasters in the affiliate.

The high inertia. Webmaster, if you do not work, it does not make. Worse yet, he sees it not once, but several months later. Affiliate works with a large number of participants. And more of them, the more stable the system itself. Elimination of a web designer or advertiser is no longer an effect on it. Even the global turmoil is not immediately bring down affiliate. So affiliate is a fairly stable business, as opposed to personal income on something, where everything depends on the state of your health and desire to work. Simply put, affiliate program allows you to sit back at times dull.

reputational growth. Say what you like, and John Doe and John Doe ovner adverts - they are different in terms of personality in the minds of the average user. And ovneru will be easier to obtain additional funding for another project or to attract a loyal audience to something. There are also side buns in the form of growth BL, invitations to conference and respectful to the consoles reviews. For many, it is important for the others - at least, it's nice. It is foolish to deny it.

Samoispolzovanie. Most affiliate program is born out of their own needs in some way. I once talked with a steep sidzhevodom, who held a closed - sms affiliate. One of my friends did varezniki first, and then opened klikanderku. I am constantly looking for customers in the reference his web studio - there are growing legs and bitumen, and Kazapy. The main thing in such use does not play too long, and to separate the money from the affiliate money itself as a web designer or advertiser.

Disadvantages, too short, by the way. This total auto control. And the constant checking. And the regular work on ideas. This constant communication with users and monitoring of public opinion - not always pleasant. This abuzy in billing, the billing system for hosting, registrars. This is a direct threat. This is a DDOS, or his constant expectation. It is the need to regularly keep in touch, at least for ping - in case of problems or complaints.

But the main difference - in psychology and ovnera adverts. It's like the difference between a businessman and member of. As for me - to each his own. But I'm closer to psychology first. And your choice you have to do it yourself. And if you do not see yourself as a businessman, if you are afraid of the scale of responsibilities and tasks, it is better not to fool yourself and calm the brain to keep working on this affiliate program, rather than trying to create them, or maybe even buy from someone.

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